The Yahoo! Difference
Wide Reach
Sometimes its enough to know you could get it if you wanted. So we’d like to mention that in the UK, the Yahoo! and its network reaches well over 80% of the online and mobile internet audience. Comforting isn't it?
Pinpoint Targeting
Precision is where the real value lies. We know what our users are interested in. We also know their demographics, geographics and psychographics. We even know their online user behaviour and when they are ready to buy. So we can find you whoever you fancy and you won't be bothered by anyone you don't.
Broad Insights
Our dedicated research team produces original insights for YOU to use in the planning process. Whether it be industry-leading visions for the advertising future like Digital Memories or category specific insight examining current shopper behaviour such as The Retail Revolution, our research is essential reading when crafting your campaigns.
Our Network
Yahoo! and its network
Choice is only good if you can navigate it easily to determine YOUR best option. So we've put our network on paper, on the online kind, where you can move things around, flit through or linger to get to what you want.
Simply click on the boxed arrows, top left of the graphic to launch.
Our Audience
Just to prove how much more popular than Vegas we actually are...
61 Brits visit Yahoo! EVERY second. That's 5.3 million visitors per day! With so many people coming to Yahoo! every day, you can bet on finding your target audience right here. And no matter who you're looking for, far from being a needle in a haystack, our pin-point targeting and deeper insight make it easy to reach who you want when you want. For some facts and figures on our highly engaged and highly desirable audience, click here.
guest editorial
Online is growing and changing at ridiculous speed. So communicating with relevance and clarity is our challenge. With this in mind we asked some well known industry gurus to 'ask us anything' and generated some interesting debate.
Steve Williams asks Phil Macauley anything...
Gerry Boyle asks Paul Thompson anything...
